Canadian Unified Building

& Innovation Dashboard

Adoption Potential for ADU

Demographics

Gender

Male

Female

Non-binary

Prefer not to answer

51.67%0%48.33%0%

Age Group

25 to 34 years

18.33%

35 to 44 years

11.67%

45 to 54 years

26.67%

55 to 64 years

18.33%

65 to 74 years

16.67%

75 to 84 years

6.67%

85 years and over

1.67%

Household Income

$100,001 - $130,000

28.33%

$40,000 - $70,000

20%

$70,001 - $100,000

13.33%

Less than $40,000

5%

More than $130,000

31.67%

Prefer not to answer

1.67%

Geographic Location by Province

Alberta

11.67%

Atlantic Canada

6.67%

British Columbia

20%

North

1.67%

Ontario

38.33%

Prairies

8.33%

Quebec

13.33%

Barriers & Drivers

Adoption Barriers

1

Getting a permit would be complicated

2

Construction Anxiety

The building process would be stressful or disruptive

3

Unclear ROI

The potential returns are not worth the investment

Adoption Drivers

1

Increased Property Value

It would increase the value of my property

2

Increased Capacity

It would help me accommodate my growing family

3

Multi-Generational Living

It would enable me to take care of older family members while maintaining our privacy

Most common factors that drive or impede adoption

These reflect the most commonly cited barriers or drivers to adopting key forms of housing innovation, drawn from a nationwide and representative survey of Canadians

Current Housing Circumstance

Type of housing

Single-family home

85%

Accessory Dwelling Unit

0%

Apartment (in a building with more than 12 units)

3.33%

Condominium

1.67%

Duplex, triplex or fourplex

3.33%

Larger multiplex (5 - 12 units)

0%

Mobile home

1.67%

Townhouse, row house or semi-detached house

3.33%

Other

1.67%

Household Composition

I live alone

15%

Your spouse or common-law partner

76.67%

Your parent(s) (including in-laws)

6.67%

Your grandparent(s) (including in-laws)

1.67%

Your child (birth, adopted, step or foster)

30%

Multiple of your children (birth, adopted, step or foster)

15%

Your grandchild(ren)

3.33%

Your sibling(s)

0%

Other relative(s)

1.67%

Other non-relative(s)

5%

Establishing a baseline

These data describe the current living conditions of these participants, capturing both their physical and family environments

Key Communication Considerations

Key Pieces of Information

Information about risks

41.67%

Information about the financial benefits associated with the innovation

60%

Information about the lifestyle, wellbeing or broader social benefits of the innovation

21.67%

Testimonials from people who have previously adopted the innovation

21.67%

Detailed information about the process and timelines

28.33%

Information about the organisation providing the innovation

26.67%

Information about ways to save money (e.g. incentive or rebate programs, additional perks)

40%

Information about how the innovation complies with rules in your area

31.67%

Information about the environmental impact of the innovation

15%

Sources of Trust

Information Verifiable through Other Sources

90%

Expert or Professional Driven Information

75%

Information from Non-Politically or Financially Motivated Orgs

60%

Information from Government Entities

45%

Professionally Presented Information

30%

Sources of Distrust

Social Media (e.g. Facebook and Instagram)

85%

Online Marketplaces (e.g. FB Marketplace, Craigslist and Kijiji)

70%

Commercial Content (e.g. From Real Estate Firms & Influencers)

55%

Profit-Driven Companies

40%

Political Sources or Organizations with Ulterior Motives

25%

How to contact and communicate

These results describe the pieces of information that this group most desires, while also communicating the sources of information that they find trust